Last Updated: October 14, 2025
Sands Leadership (“we,” “us,” or “our”) is committed to protecting your privacy and maintaining the highest standards of data integrity.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:
• Visit our website at sandsleadership.com,
• Use the Sands Performance or Sands Values assessment platforms, or
• Engage with any of our programs, coaching services, or related offerings.
By using our website or services, you consent to the practices described in this Policy. We encourage you to read it carefully to understand how your information is handled and how you can exercise your rights.
This Privacy Policy applies to all individuals who interact with Sands Leadership, including:
• Visitors to our website (sandsleadership.com)
• Participants in the Sands Performance and Sands Values assessment platforms
• Clients, students, and program applicants engaging in our coaching, training, and leadership development services
• Subscribers to our High Growth Leadership newsletter and related communications
This Policy governs all personal information collected through our digital platforms, events, and communications, whether submitted online, by phone, or in person.
It does not apply to third-party websites, platforms, or services that may be linked from our content. We encourage you to review those third parties’ privacy policies to understand their data practices.
We collect personal and usage information to deliver our services, improve your experience, and enhance the quality of our assessments and coaching programs.
1. Personal Information You Provide
We collect the information you voluntarily share with us, including:
• Contact Information: Name, email address, phone number, company name, and job title.
• Newsletter Subscriptions: Email address and related preferences for our High Growth Leadership newsletter.
• Program Applications: Details submitted through applications for the High Growth Leadership Academy, Breakthrough Performance Coaching, or related programs.
• Communication Records: Messages, inquiries, feedback, and correspondence you send to us via email, forms, or other channels.
• Assessment Data (Sands Performance & Sands Values Platforms):
• Demographic information (e.g., age range, industry, role, experience level)
• Aggregated team assessment data
2. Information Collected Automatically
When you visit our website or use our digital platforms, we automatically collect limited technical data to improve performance and user experience:
• Website Analytics: IP address, browser type, device information, referring URLs, pages visited, and time spent on site.
• Cookies and Tracking Technologies: We use cookies and similar tools to enhance functionality, analyze usage patterns, and measure the effectiveness of our communications. You can adjust your browser settings to manage or disable cookies, though some site features may not function properly as a result.
We use the information we collect to deliver our services effectively, improve the user experience, and support your professional and personal development. Specifically, we use your information to:
1. Deliver communications — including newsletters, educational content, and leadership resources you’ve subscribed to.
2. Process applications for our coaching and development programs, such as the High Growth Leadership Academy and Breakthrough Performance coaching.
3. Provide coaching and advisory services — including one-on-one executive coaching, team facilitation, and leadership development programs.
4. Operate the Sands Performance & Sands Values Platforms:
• Generate personalized assessment reports
• Analyze values, behavioral, and KPI-related data
• Provide insights, recommendations, and performance analytics
5. Support client learning: Track progress, measure outcomes, and offer personalized feedback and development plans.
6. Respond to inquiries and provide customer support.
7. Enhance and improve our website, assessment tools, and related digital services through research and analytics.
8. Send relevant business communications, including updates about programs, events, or features that may be of interest, consistent with your communication preferences.
9. Comply with legal, regulatory, or contractual obligations.
We may also use anonymized and aggregated data to develop benchmarking insights, evaluate program effectiveness, and inform future offerings — without identifying any individual or organization.
Sands Leadership respects your privacy. We do not sell, rent, or trade your personal information under any circumstances.
We only share information in the limited situations described below and with appropriate safeguards in place:
1. Service Providers
We engage trusted third-party service providers to support our operations, including newsletter distribution, website hosting, payment processing, analytics, and platform maintenance. These providers are bound by contractual obligations to keep your information secure and use it solely to perform services on our behalf.
2. Assessment Data
Individual Reports: Assessment results are shared only with the individual participant and any organizational contacts (such as a team leader or HR representative) explicitly designated and agreed upon before participation.
Aggregated Insights: We may use anonymized, aggregated data to produce research, benchmarking, or industry reports. No individual or organization is identifiable from these insights.
3. Legal and Business Disclosures
We may disclose information if required to do so by law, regulation, subpoena, or court order. In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this Policy.
Assessment Data Confidentiality
Responses to the Sands Performance and Sands Values Assessments are confidential and used only for their intended purpose. Individual assessment responses are never shared with supervisors, colleagues, or other team members without the participant’s explicit, written consent.
While we may compile anonymized and aggregated data to generate team or organizational reports, no individual responses are ever disclosed or made personally identifiable.
Our website, assessment platforms, and related services may rely on carefully selected third-party providers to support our operations and improve your experience. These providers assist with functions such as:
• Email marketing and communication — delivering newsletters, updates, and event invitations.
• Analytics and performance tracking — including tools like Google Analytics to help us understand usage patterns and improve our website.
• Payment processing — securely handling program fees and transactions.
• Scheduling and client relationship management (CRM) — coordinating sessions, communications, and program logistics.
Sands Performance & Sands Values Platforms
Our assessment platforms are proprietary and hosted on secure servers. While the systems are custom-built, they may integrate with reputable third-party services to support data analytics, hosting, storage, and security monitoring. These integrations are designed to maintain the confidentiality and integrity of all assessment data.
Each third-party provider operates under its own privacy policy, which governs how it collects, uses, and protects information. We work only with vendors that meet industry standards for security and data protection, and we require that they use your information solely to perform services on our behalf.
We implement appropriate technical, administrative, and organizational measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, encrypted data transmission, access controls, and regular system monitoring.
All Sands Leadership team members and service providers with access to personal data are required to maintain its confidentiality and use it only for authorized purposes.
That said, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you in accordance with applicable laws and regulations.
You have certain rights regarding the personal information we collect and maintain about you. These rights may vary depending on your location and applicable data protection laws but generally include the ability to:
1. Access and update your personal information to ensure it remains accurate and complete.
2. View your assessment results and related data directly within the Sands platform or upon request.
3. Request deletion of your personal data or assessment results, subject to legal, regulatory, or contractual requirements.
4. Unsubscribe from newsletters or other marketing communications at any time by following the instructions in those messages.
5. Opt out of certain non-essential communications while continuing to receive core service updates.
6. Control how your assessment data is shared within your organization or with designated contacts.
7. Request a copy of your assessment data in a structured, commonly used, and machine-readable format (data portability).
To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before processing certain requests to protect your data and privacy.
We retain personal information only for as long as necessary to deliver our services, fulfill the purposes for which it was collected, and comply with applicable legal or regulatory obligations.
Retention Periods:
• Newsletter subscriptions: Maintained until you unsubscribe or request removal.
• Assessment data: Retained for the duration of your engagement with Sands Leadership and for a reasonable period thereafter to provide ongoing insights, longitudinal reporting, or client support.
• Client records: Maintained in accordance with educational best practices and applicable laws or institutional requirements.
• Communication records: Retained for legitimate business purposes, client relationship management, and legal compliance.
Deletion Requests:
You may request deletion of your personal or assessment data at any time by contacting [email protected]. Upon verification of your identity, we will delete your identifiable data within a reasonable period—unless retention is required to comply with legal, regulatory, or contractual obligations (for example, to resolve disputes or maintain financial records).
Aggregated Data:
Anonymized or aggregated data used for benchmarking, research, or organizational insights may be retained indefinitely, as it no longer identifies any individual.
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page.
Significant changes will be communicated through our website or by direct notice (such as email, if applicable).
We encourage you to review this Policy regularly to stay informed about how we protect your information.
For questions about this Privacy Policy or our data practices, contact us at:
Sands Leadership
Email: [email protected]
Address: 2 Dalton Street, Daniel Island, SC 29492
Phone: (970) 404-9300
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